Boitseko Ba Khampani Sebaka se seng se bobebe se sebelisoa hobane se etsa hore bashebelli ba labalabele ho tseba 'me hang ha ba bona hore Aha motsotso, ba o rata hanghang mme ba o tsebe ka hlooho. Letšoao la logo le na le li-initials J, M, kh'amera le li-tripod tse kentsoeng sebakeng se fosahetseng. Kaha Jae Murphy o lula a nka lifoto tsa bana, litepisi tse kholo, tse entsoeng ka mabitso, le kh'amera e behiloeng tlaase e fana ka maikutlo a hore bana ba amohelehile. Ka moralo oa Boitsebiso ba Corporate, mohopolo o fosahetseng oa sebaka ho tloha logo o ntlafatsoa le ho feta. E eketsa boemo bo bocha nthong e 'ngoe le e' ngoe 'me e etsa hore lepetjo, Pono e sa Tloaelehang ea Tloaelehileng, e be' nete.