Kempeini ya Brand Kempeini ya morao-rao ya Samsung e kopanya boikgantso ba naha, bokgoni ba dipapadi, le theknoloji e tsoetseng pele ho tiisa boetapele ba yona boqaping ba dithelebijene. E bontsha Ahmed El Gendy, mme e totobatsa lebelo, nepahalo, le boleng, e leng dipontsho tse arolelwang ke baatlaletiki ba maemo a hodimo le TV ya Samsung e sebetsang ka AI. Ka dipono tse matla le ho bolela dipale ka mokgwa o kenelletsang, kempeini e bontsha boitlamo ba El Gendy le Samsung ho bokgoni. E Entswe Egepeta bakeng sa Lefatshe Kaofela, e bontsha tshebetso ya maemo a lefatshe mme e hlalosa boiphihlelo ba ho shebella ka mokhoa o motjha.

Lebitso la projeke : Globally Made in Egypt, Lebitso la baqapi : Moataz Mohamed, Lebitso la moreki : Samsung Electronics Egypt.

Design Legends ke baqapi ba tsebahalang haholo ba etsang Lefatše la rona sebaka se betere ka meralo e metle ea bona. Tseba baqapi ba tummeng le meralo ea bona e ikhethang ea sehlahisoa, mesebetsi ea bonono ea pele, meralo ea boqapi, meralo e ikhethang ea feshene le maano a moralo. Thabela le ho lekola mesebetsi ea moetso oa pele oa baqapi ba hapileng moputso, litaki, litsebi tsa meralo ea ho qapa, baetsi ba lihlahisoa le lihlahisoa lefats'e ka bophara. Khothatsoa ke meralo ea boqapi.