Logo Kaleido Mall e fana ka libaka tse ngata tsa boithabiso, ho kenyeletsoa mabenkeleng, seterata sa baesekele le esplanade. Moralong ona, baqapi ba ne ba sebelisa lipaterone tsa kaleidoscope, tse nang le lintho tse hlephileng, tse mebala tse kang lieta kapa lipekere. Kaleidoscope e nkiloe ho "Greek" ea khale ea Greek (e ntle, e ntle) le εἶδος (se bonoang). Ka lebaka leo, mekhoa e fapaneng e bonts'a lits'ebeletso tse fapaneng. Mefuta e fetoha kamehla, e bonts'a hore Mall e loanela ho makatsa le ho khahlisa baeti.
Lebitso la projeke : Kaleido Mall, Lebitso la baqapi : Dongdao Creative Branding Group, Lebitso la moreki : Kaleido Mall.
Moralo ona o hlollang ke moputso oa moputso oa meralo ea silevera ka feshene, liaparo le tlholisano ea moralo oa seaparo. Joang kapa joang u tlameha ho bona sephutheloana sa baqapi ba hapileng likhau hore ba fumane lintho tse ling tse ngata tse ncha, tse ncha, tsa mantlha le tsa boqapi, liaparo le mesebetsi ea meralo ea seaparo.