Makasine ea moralo
Makasine ea moralo
Rebranding

Koch's Meerrettich

Rebranding Lepetjo le khutlela metsong, hajoale le hlola indasteri ea lijo. Meroho ea metso ea boholo-holo, e kenyelletsang horseradish, hona joale e tumme haholo. Ho hlabolla lets'oao ka lishelefong, Wolkendieb e phatlalalitse bocha boitsebiso ba mofuta oa Kochs le potefolio ea ho paka. Letšoao le ile la ntlafatsoa hore le be matla le ho bonahala haholoanyane. Moralo o mocha o shebane le ho hlahisa metsoako ea tlhaho e sa sebetsoang le litlolo tse hloekileng ntle le li-additives kapa li-conservatives. E ncha ho tloha tšimong ho ea ho bareki: ka ho toba, e bonolo le ka lerato e lokiselitsoeng!

Lebitso la projeke : Koch's Meerrettich, Lebitso la baqapi : Wolkendieb Design Agency, Lebitso la moreki : KOCHS Meerrettich & Feinkost GmbH.

Koch's Meerrettich Rebranding

Moralo ona o hlollang ke moputso oa moputso oa meralo ea silevera ka feshene, liaparo le tlholisano ea moralo oa seaparo. Joang kapa joang u tlameha ho bona sephutheloana sa baqapi ba hapileng likhau hore ba fumane lintho tse ling tse ngata tse ncha, tse ncha, tsa mantlha le tsa boqapi, liaparo le mesebetsi ea meralo ea seaparo.

Moralo oa letsatsi

Moralo o hlollang. Moralo o motle. Moralo o motlehali.

Liqapi tse ntle li theha sechaba. Letsatsi le leng le le leng re na le projeke e ikhethang ea moralo e bonts'ang bokhabane ho moralo. Kajeno, re thabetse ho bonts'a moralo o hapileng moputso o etsang phapang e ntle. Re tla ba le meralo e metle haholo le e khothatsang letsatsi le letsatsi. Etsa bonnete ba hore o re etela letsatsi le leng le le leng ho thabela lihlahisoa tse ncha tsa moralo le merero e tsoang ho baqapi ba kholo ka ho fetisisa lefatšeng ka bophara.