Makasine ea moralo
Makasine ea moralo
Rebranding

Koch's Meerrettich

Rebranding Lepetjo le khutlela metsong, hajoale le hlola indasteri ea lijo. Meroho ea metso ea boholo-holo, e kenyelletsang horseradish, hona joale e tumme haholo. Ho hlabolla lets'oao ka lishelefong, Wolkendieb e phatlalalitse bocha boitsebiso ba mofuta oa Kochs le potefolio ea ho paka. Letšoao le ile la ntlafatsoa hore le be matla le ho bonahala haholoanyane. Moralo o mocha o shebane le ho hlahisa metsoako ea tlhaho e sa sebetsoang le litlolo tse hloekileng ntle le li-additives kapa li-conservatives. E ncha ho tloha tšimong ho ea ho bareki: ka ho toba, e bonolo le ka lerato e lokiselitsoeng!

Lebitso la projeke : Koch's Meerrettich, Lebitso la baqapi : Wolkendieb Design Agency, Lebitso la moreki : KOCHS Meerrettich & Feinkost GmbH.

Koch's Meerrettich Rebranding

Moralo ona o hlollang ke moputso oa moputso oa meralo ea silevera ka feshene, liaparo le tlholisano ea moralo oa seaparo. Joang kapa joang u tlameha ho bona sephutheloana sa baqapi ba hapileng likhau hore ba fumane lintho tse ling tse ngata tse ncha, tse ncha, tsa mantlha le tsa boqapi, liaparo le mesebetsi ea meralo ea seaparo.

Rala moralo oa letsatsi

Baqapi ba tummeng le mesebetsi ea bona ea ho hapa moputso.

Design Legends ke baqapi ba tsebahalang haholo ba etsang Lefatše la rona sebaka se betere ka meralo e metle ea bona. Tseba baqapi ba tummeng le meralo ea bona e ikhethang ea sehlahisoa, mesebetsi ea bonono ea pele, meralo ea boqapi, meralo e ikhethang ea feshene le maano a moralo. Thabela le ho lekola mesebetsi ea moetso oa pele oa baqapi ba hapileng moputso, litaki, litsebi tsa meralo ea ho qapa, baetsi ba lihlahisoa le lihlahisoa lefats'e ka bophara. Khothatsoa ke meralo ea boqapi.