Makasine ea moralo
Makasine ea moralo
Rebranding

Koch's Meerrettich

Rebranding Lepetjo le khutlela metsong, hajoale le hlola indasteri ea lijo. Meroho ea metso ea boholo-holo, e kenyelletsang horseradish, hona joale e tumme haholo. Ho hlabolla lets'oao ka lishelefong, Wolkendieb e phatlalalitse bocha boitsebiso ba mofuta oa Kochs le potefolio ea ho paka. Letšoao le ile la ntlafatsoa hore le be matla le ho bonahala haholoanyane. Moralo o mocha o shebane le ho hlahisa metsoako ea tlhaho e sa sebetsoang le litlolo tse hloekileng ntle le li-additives kapa li-conservatives. E ncha ho tloha tšimong ho ea ho bareki: ka ho toba, e bonolo le ka lerato e lokiselitsoeng!

Lebitso la projeke : Koch's Meerrettich, Lebitso la baqapi : Wolkendieb Design Agency, Lebitso la moreki : KOCHS Meerrettich & Feinkost GmbH.

Koch's Meerrettich Rebranding

Moralo ona o hlollang ke moputso oa moputso oa meralo ea silevera ka feshene, liaparo le tlholisano ea moralo oa seaparo. Joang kapa joang u tlameha ho bona sephutheloana sa baqapi ba hapileng likhau hore ba fumane lintho tse ling tse ngata tse ncha, tse ncha, tsa mantlha le tsa boqapi, liaparo le mesebetsi ea meralo ea seaparo.

Rala lipuisano tsa letsatsi

Puisano le baqapi ba tummeng lefatšeng.

Bala lipuisano le lipuisano tsa moraorao mabapi le moralo, boqapi le boqapi lipakeng tsa ralitaba oa meralo le baqapi ba tummeng ba lefats'e, litaki le litsebi tsa meralo. Bona meralo ea morao-rao ea meralo le meralo ea ho hapa moputso ke baqapi ba tummeng, litaki, litsebi tsa meralo ea matsoho le baetsi ba litšoantšo. Fumana lintlha tse ncha tse mabapi le boqapi, boqapi ba mahlale, bonono, moralo le boqapi. Ithute ka lits'ebetso tsa meralo ea baqapi ba kholo.